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A decade of Interskale: From the CEO’s desk

After a corporate career in FMCG marketing, the consumer Internet industry and in-house digital marketing, I set up Interskale a decade ago. On September 1, 2010.

The idea behind starting Interskale was to better utilize the techniques and methods I had learnt in my career – to do high quality digital marketing work. I believed that digital will be very effective in helping organizations realize their business potential, provided that the strategy and the execution are both sound and that here my industry experience would help make this happen.

In the last 10 years, my team and I have spoken and met with thousands of (my guess would be two to three thousand) individuals whose organizations are looking for digital marketing. It has been Interskale’s privilege to work with over a 100 of them. Many have very clearly benefited and have continued to work with us over the years.

A little over 50 associates, almost all in the the first decade of their careers, chose to make their career with us. They received solid on the job training and interesting work to boot.

This decade-long experience in this nascent discipline has enriched me and left me wiser.

I have found that there exists a gap in understanding – of what digital marketing really is and what it is capable of. The field does benefit from the work of bright minds at Internet companies like Google, Facebook & Amazon, thereby developing at a fast pace. Unfortunately, this pace of change often leaves behind both the organization that seeks to deploy digital as well as the digital marketing practitioner. There is a need for industry and academicians to pay attention to the profession or discipline of digital marketing itself. In the absence of this, myths and half-knowledge prevail.

I would like to thank all Interskale associates, past and present, clients current and inactive as well as the many partner organizations and fellow professionals that my team and I have worked with.

I wish you all well in your personal and professional lives, both now and post-Covid-19. Let us see what the future holds post this most unfortunate pandemic.


P.S.: Today, we are relaunching our website. The chief update is with respect to content: this site better reflects what we do and what we practice and believe in, the old content was simply outdated. Some finishing touches remain, but we thought it best to launch on our anniversary.

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