Online advertising is perhaps - along with websites - the most useful digital marketing service. It accounts for about 78% of the total ad spend in the U.S. and over 35% of the total ad spend in India. At Interskale, it plays the key role in our brand-building, lead generation and online business offerings.
As regards brand-building, we work as our clients brand partner and use online advertising to help improve the brand awareness, brand appeal and enhance the brand image. Brand-building itself is a key component of our digital marketing consulting and our marketing consulting work.
Online advertising is also a key component in our performance marketing offerings such as lead generation and e-commerce (online sales).
Online advertising, sometimes referred to as Pay Per Click Advertising (PPC) and which includes Search Engine Marketing (SEM), Display, Native Social and Video advertising, is a core capability of ours.
We provide the full suite of online advertising services, from strategy, media planning, media buying, creative development, campaign operations, lead management systems to web analytics. We run campaigns for every marketing objective, from reach, awareness and improving brand preference to improving user engagement to lead generation, store walk-ins, calls and app downloads to online sales.
We work on all the major ad platforms in the industry, from Google Ads to Facebook Ads to LinkedIn Ads to Yahoo Ads, Bing Ads, Outbrain, Taboola and others. We are an award winning Google Partner agency.
We deliver high ROI, substantial returns for our clients from our campaigns, thanks to our performance marketing capabilities. Our creative is well-tailored for the digital medium, visually pleasing and impactful. You can get a feel of our typical creative standards by taking a look at some of our creative work. Our digital marketers go all out to make continuous improvements in the campaigns, week on week and month on month.
We have worked on clients across industry sectors and geographies and with large organizations and small. Our largest client has an ad budget in excess of $1 million a year and the smallest, a hundred times lower. If you want to know more about how we typically engage with clients, you may visit our client engagement page. You can take a look at the variety of our online advertising work in our case studies section and in our creative portfolio.
