Online advertising
Role of online advertising in digital marketing

Why online advertising

Online advertising plays a very important role in the digital marketing mix.

Without online advertising, only a few Internet users will come to know about your product or service.


Having a great website, doing SEO, doing emailers or even social media and other such digital marketing activities are important and useful in themselves, but online advertising is above all.

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  • +91-22-67587031

Interskale's approach to online advertising


If you look the right way, you can see that the whole world is a garden 

Sometimes the purpose of advertising is to create awareness or do brand-building. But often, the purpose of the advertising is to get leads or enquiries. We are strong at lead generation.


Online and offline advertising compared

Online advertising has several advantages over offline advertising (press, TV etc.). To name just two: firstly and most importantly, it can be targeted to a precise audience. Secondly, there is much more flexibility in running such advertising - as compared to press, TV or other types of offline advertising – we can vary budgets, creatives, campaign periods etc. much more easily.

This is also a fast moving field. New techniques and websites come up frequently, enabling improvements in the advertising.


Our online advertising services

To sum up the online advertising services we provide:

  • Creative development
  • Media planning & buying
  • Online advertising operations
  • Display advertising
  • Search engine marketing
  • Mobile advertising
  • Analytics

We also do mobile advertising. We can help you can reach users across smartphones, tablets and feature phones and across IOS.

Contact us

  •  Send us an enquiry
  • +91-22-67587031