E-commerce sales have been growing year on year, powered by increasing Internet and mobile phone penetration and by consumer innovation from Amazon and other players. The Covid-19 pandemic has however created a new paradigm altogether: it's made the need to go online rather urgent. In the near future, many retail outlets may not be open for business or even if open may see fewer footfalls. Thus, every B2C business now needs a strong online presence.
It is also becoming clear that being present on marketplaces like Amazon or Flipkart will not alone do. Your competitors will all be there as well and getting a decent share from the crowded pie will be tough. Brands now need to have an independent, strategic presence online and to allocate more investments to this.
Running an e-commerce business requires retailers to have technology expertise, online marketing savvy and logistics partnerships. None of these has been a core capability of retailers.
At Interskale, we did a study examining the websites and organic marketing practices
of 50 e-commerce businesses. These are India-based businesses and have all been
active e-commerce players: each has advertised in a leading newspaper or magazine.
The study showed that 90% businesses were deficient in at least one key area.
Read the report.
We partner e-commerce businesses in setting up, selling and scaling up, as follows.
Read our study of 50 e-commerce websites
If you want to set up an e-commerce website or want to overhaul your existing website, contact us. Our services include branding (logo and domain name), choice of technology, content writing, visual design and UI, web development, website management and hosting post launch. We work on all the leading platforms e.g. WooCommerce (WordPress), Magento, Shopify and others.
We drive sales by getting you traffic to the website and by helping maximize the conversions from this traffic.
We drive traffic to sites through online advertising (PPC) as well as search engine optimization (SEO). We are an award-winning Google Partner agency with expertise in Search Ads, PLA (Shopping) Ads, Remarketing, Facebook Ads and many more.
Our e-commerce conversion optimization services help track and optimize your website to increase the % visitors who buy.
In e-commerce, it is important to first take the right baby steps. This area - like any other emerging business - has its own unique challenges. As shown by our survey of 50 e-commerce sites above, practical experience and perspective on what best to do in an e-commerce business is sometimes missing. Some organizations consequently are stuck with a sub-scale or stillborn online business.
Interskale's management team has however a good understanding of the marketing challenges and nuances involved in e-commerce. Our CEO was part of India's first online shopping success story, Rediff Shopping, during the late 90s.
Did you find the above interesting ? You may like our blog post on
three bits of advice we give to would be entrepreneurs.