Other digital marketing services

Email marketing and newsletters

We write, design and develop appealing and effective emailers. We then send them to your chosen database, using bulk mailing software. We track and report the performance of the mailers using email analytics.

We follow the best practices to make sure the mails are delivered and get a good open rate and response rate. The emailing practices we follow typically result in a substantially higher impact than emailers managed by inhouse teams.

We can also devise a newsletter strategy and create and deliver periodic newsletters for your brand or business.

Digital strategy

We advise organizations on how to grow their business via the Internet. We formulate digital strategy i.e. describe what digital marketing activities need to be done by the organization over time.

This service is useful for large or multi-divisional organizations who would like to lay down a digital marketing roadmap, allocate marketing budgets to digital and align various internal stake-holders before proceeding with digital marketing. Such exercises can often uncover the hidden, unrealized digital assets the organization possesses. A closely related service is our digital audits.

Online market research

Traditionally, market research has been done using fieldwork, where the interviewees are met door-to-door. This makes the research cumbersome and time consuming.

In online market research, we select and efficiently reach the respondents to be surveyed, through highly targeted advertising. These respondents click on the ads and are taken to an online market survey form or tool, which records their response.

The response data is then analyzed and a report made available to you. Online market research is quick and inexpensive vis-a-vis offline market research. Interskale manages this activity for you, end to end.

We also conduct customer surveys through email marketing.

Explainer videos

Explainer videos are one of the best ways to portray a brand story or educate consumers about products and services. We create effective videos that convince your website visitors to take action, such as filling up an enquiry form, giving you a call, buying a product or making them understand complicated products and ideas better.

Explainer videos typically use animation. Our creation process involves a combination of creative and technology skills. We first create persuasive scripts and story boards, design interesting animated characters and objects and then use animation software to build the video.

Here is an example of an explainer video made by us!

Brand and marketing collateral

Build your brand identity with a unique logo. Create visually stunning, meaningful logos via our talented graphics designers. Your brand will get noticed and get favourable comments.

Print flyers, brochures, posters or visiting cards, we design them all. While our primary business is digital marketing, as part of which we do design online ads, online posts, webpages et al, we realize that it's often more convenient for our digital marketing client to get all their communication created in one place. Thus, we are there for our clients when it comes to their print design needs.

Our logo and print work is of the highest calibre. Take a look.

Learn about us. Download company presentation.

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Online public relations

We can get good mileage for you by doing PR online.

We create and publish press releases for you. These releases are optimized for search and for social media. We release these to online newswires to carefully curated online review sites, influential journalists and bloggers.

Usability (UI/UX) improvements in existing Web-based applications

You may find that the Web-based applications developed for your organization either in-house by your I.T. department or by your I.T. vendors - are deficient. Either the application is not easy to use or there are flaws in the navigation, product copy, visual appeal, performance in various browsers etc. This results in complaints and non-usage by the end-users (typically organizational employees).

Interskale has the capability to develop usable Web-based applications. We study and modify the Web application to make it bug-free, easy to use and better accepted by users in your organization.

Online chat

We offer online chat as a value-added service along with our website maintenance and lead generation activities.

Use of online chat enables a more intimate engagement with visitors to your website and advertising landing pages and is also a tool to give more leads or enquiries.