Having a great UI is critical for ensuring longer session times and improved conversions of visitors or
sessions to orders. Flavure is a fun, healthy snacks brand whose e-commerce site (Shopify) was not
optimized for conversions.
We made changes to the UI of the site to make it come close to well accepted standards. We share here two key pages where changes were made.
What we did
Home page - before
AColour changed (new colour pallette)
BMenu is centre aligned. Header height reduced a bit
CBanner oversized, size reduced by about 10%
DBlue link replaced by button
EVideo section oversized, reduced by 50%
FAll products section background colour changed (new colour pallette)