Background

SBI Life is a leading life insurance company for whom calculators such as the retirement calculator play a vital role in educating and motivating prospects about the benefits of SBI Life’s products. The current calculator in use by the company was unappealing. To increase its impact, the company wanted the calculator presented in the form of an appealing game.

What we did

Alternate games were conceived - of which one was selected. A script was created and visualizations done for each scene. The game depicts a person moving through his or her life journey as per his/her savings, earnings, goals and investment decisions. The graphics, done by our talented creative team, are exceedingly pleasing. The game is simple and can be played by anyone on his or her own via the company’s website. It will also be used by the life insurance advisor for demo on his tablet or laptop.

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