About Interskale’s websites

The problem with many websites

Redesigning poor quality websitesA good website needs to have well-written content, an impactful design and be technically flawless. The problem with many websites is that they lack in one or more of these three parameters.

In our experience, less than 20% of the thousands of sites we have reviewed meet the desired standards. And sometimes the website owners are aware of these deficiencies, very often not.

Webby Awards, an organization based in New York city, which since 1997, is in the business of awarding websites, says India ranked 54th out of 56 countries. 

In our website design and development, we ensure the copy is grammatically correct and written as per the Web guidelines, the user interface (UI) is effective, the visual design lovely and distinctive and in terms of technical performance the site is fast, responsive across mobile devices and without any errors.

See the types of websites we make.


Interskale’s quality websites

High ranking, well-designed quality websitesInterskale builds only quality sites, sites that are good for your brand image and for your business.
At Interskale, we follow website practices which the leading Internet companies (read Google, Yahoo et al) follow. These best

practices ensure that people who visit your site, stay on the site and visit many of its pages, are motivated enough to visit again and to inform their friends about the site. Thus a good quality site directly leads to more site traffic and more business.

Take a look at our website services.


Some of our quality parameters

Building high quality, error-free websites

  • Copy is well-written, according to ‘Writing for the Web’ guidelines
  • Standard web conventions are followed.
  • Google’s webmaster guidelines are followed.
    Websites are free of technical errors.
    They comply with the W3C standards.
  • Sites are made keeping in mind not just whether they will look good but whether they will also be well-browsed.
  • Appealing colours and looks

16 typical problems in websites..

  • Poor navigation
  • Poor organization of content (poor information architecture)
  • Web usability conventions not followed
  • Coding errors
  • Unappealing colours and looks
  • Using stock pictures that show people in an unbelievable, artificial manner (e.g. pictures showing employees or management who seem to be employed in North America whereas your company is based in India / some other country)
  • Flash type animations on home page (you see the scroll bar which shows that page is loading)
  • Language which is written for the third person rather than getting user to act on something
  • Pages which have nil content and just say "Page under construction"
  • Copy which is difficult to read, being very long, and not having any sub-heads. Copy which is in very small size, so difficult to read
  • Jarring colours or design
  • Basic grammatical errors
  • No forms available to leave behind any query or comments
  • Forms not working
  • No software installed to track the site’s traffic
  • Wrong coding such that it’s impossible to make changes to any one page of the site without disturbing all pages

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Why build a high quality site?

Unless a site is of high quality, visitors will leave it and go to a competitor’s site having a similar product or service. This is because it is easy to find such sites (via search).

Browse websites designed and developed by Interskale.

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