Internet market resources

Marketers and other users of digital marketing can benefit by knowing about the Internet market and Internet industry trends. Here is a selection of useful material that we recommend.

World Internet market

World Internet numbers
Internetworldstats.com has been reporting Internet subscribers by country for two decades now. In our experience, these are good first approximations for individual country’s Internet user numbers.

See some of Mary Meeker’s important reports in recent years.

Pew Internet reports on Internet usage and adoption
Pew Internet is a non-profit organization. From the early days, it has been tracking Internet use and adoption by different segments, chiefly for the U.S. market, but still useful - on the assumption that consumers worldwide behave similarly. Here is the site.

eMarketer
eMarketer produces well regarded reports and forecasts about the digital advertising industry worldwide, they do so by aggregating and analyzing many sources. One can sign up for their free Daily Newsletter or take a paid subscription. Here is a recent (June 2021) report on how the Covid-19 pandemic has impacted the growth of India's e-commerce sector.

Marketing resources

Digital marketing is but an offshoot of marketing and what the top marketing gurus have to stay about marketing is useful reading.

AMA newsletter
The daily newsletter of the American Marketing Association carries about 8 to 9 curated articles from various sources - on a mix of digital marketing and marketing topics. This free newsletter is educational, informative, personalized and will be of interest to a non-U.S. audience as well.

David Aaker’s blog
Brand guru David Aaker’s blog and newsletter give great insights on ongoing brand trends. You can read as well as sign up for them here.

Philip Kotler
FAQ on Marketing
This is one of the few books by marketing guru Philip Kotler that can be read in one sitting. That’s because it’s structured like a Q & A.

Marketing 4.0
This 2017 publication outlines a framework for doing digital marketing, in the way 4Ps and 4Cs did for marketing per se.

Blogs
Kotler on the consumer in the age of the coronavirus
Kotler’s personal blog

Indian Internet market

IMRB-IAMAI Annual tracker on India’s Internet market
For about two decades, market research agency IMRB has been tracking India’s Internet market via an annual consumer survey. In recent years, Internet industry association IAMAI has been associated with this study.

These market reports are only available for a fee from the IAMAI website. Here is a sample executive summary of an old report.

TRAI report on Internet subscribers
Government body Telecom Regulatory Authority of India (TRAI) reports Internet subscriber numbers every quarter. Their reports are available here.

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