Google Ads is the most popular online advertising platform. It includes Search Ads, Display Network Ads, Shopping Ads, You Tube Ads and Google My Business or local ads. Being Google’s star, breadwinner product, it gets considerable attention from the company, with new features being frequently added. This has resulted in an ad platform of considerable power and also some complexity .
No matter what the marketing or business requirement, we are likely to be able to find a Google Ads campaign. It is by far the most used platform for lead generation. Google Shopping is extremely popular for e-commerce businesses. Brand-building is eminently possible with Display and Video ads.
Google Ads allows targeting by user’s location, language spoken, demographics, income & occupation, interests, behaviour, life stage and content browsed, more targeting options than possible currently by any other ad platform.
It also has good tools for keyword planning and other types of audience research, enabling us predict the opportunities and the performance for new advertisers.
We have been a Google Partner agency for several years and worked with over 50 organizations for their Google Ads requirements. Our digital marketers are Google Ads certified. Our senior digital marketers – responsible for strategy and team supervision - each have over 10 years’ hands-on experience on this platform.
Our Google Ads capability includes the ability to create effective copy and visuals. For ads on Google Search to be effective, they have to be written in specific ways, something that we have mastered. And display ads require a unique creative approach, given that most of the 20 odd display ad sizes are very small – both by the standards of offline ads and when compared to Facebook Ads and other native ad platforms.
We are also conscious of the limitations of Google Ads and are able to recommend solutions outside of Google - when needed.