Casita.com is a student accommodation online marketplace that helps university students find accommodation overseas, across study destinations such as the UK, Australia & U.S. Students can choose and book accommodation from anywhere.
Since the global volume for student housing searches is high, Casita wanted to improve its rankings in Google Search, there by attracting more traffic to its site and more room bookings.
Improved visual appeal, mobile speed
Improvement month on month in number of Google searches (impressions) in which Casita website was seen.
Improvement month on month in average search engine ranking position.
In a competitive market, we showed to client that the way to improve rankings was to focus on a group of keywords that was not earlier their priority.