Amplifon

Scaling up a healthcare MNC in India

Carousel type ads on Facebook

Background

Amplifon is the world’s largest hearing care services provider, over 10 million people worldwide have improved their hearing through hearing aids and other services provided by Amplifon.

India was the first Asian country that the company entered and Interskale has partnered with them on digital marketing from the early days.

What we did
  • Lead generation from patients looking for hearing care solutions, primarily though digital advertising. Significant additions and innovations each year have resulted in a state of the art solution and performance.
  • Lead management system/solution has been provide for their in-house call centre
  • Impactful creative devised that improves the brand image and appeal
  • Cost-effective digital media plans devised and implemented
  • Organic marketing assistance provided in terms of local searches, inbound calls and website
  • Social media managed
  • Strategic marketing inputs provided from time to time
Results

Year on year high double digit or triple digit % growth in business generation

Improved relevancy of leads while maintaining the cost-effectiveness

Brand has highest salience among competition

Long-term partnership as a result of many years of committed, dependable support to the client

Facebook ads

Google Display ads

Facebook lead generation ads

Landing pages

Google search ads

Videos