SKUtro

Creating a standalone online B2B business for Godrej and Boyce

Background

Godrej and Boyce, legendary industrial products company of India and market leader in materials handling equipment, decided to launch an innovative trolley for use in warehouses under a new standalone brand SKUtro (SKU + trolley). Our task was to create awareness and generate leads for new product without leveraging any connection with the parent brand Godrej & Boyce.

What we did
  • Developed highly targeted lead generation campaigns across Google Search GDN and LinkedIn Ads.
  • Developed an effective and somewhat novel landing page
  • We spoke to the prospects (leads) in order to better refine our communication
  • We provided a web-based lead management system customized to the client’s requirement
  • We assisted in email marketing to the available database
Results

Established 3 sources of online enquiries (leads)

Generated hundreds of leads from business professionals interested in this innovative product

Got thousands of engagements on ads and landing page

Overall, we helped establish the case for creating an online standalone business within this 100 year old industrial group.