AMCO is India’s first automobile batteries company they pioneered the production of car batteries nearly 90 years ago. In recent years however they had lost share in car batteries business and were mainly present in 2-wheeler, tractor and other battery segments.
Amco developed Endura Plus a battery with advanced technology that gives a good, assured battery life especially under urban driving conditions. Interskale’s task was to launch this battery with a relatively modest marketing budget.
The leads generated converted into orders for Endura Plus batteries. The amount invested by the client could therefore very well be directly measured in terms of sales ROI.
The response time to attend to the leads was good thanks to the use of Interskale’s web-based lead management system (LMS). As battery purchase (replacement of failed battery) is time sensitive, this responsiveness was an important factor in driving the consumer purchases.
The client was pleased with the creative and the results overall.
Google display ads
Lead management system