latest Internet Trends report<\/a>, over half the world’s population is online.<\/p>\n2. ENGAGEMENT
\nDigital is the one medium where consumer engagement in the form of enquiries, feedback and social forwards is possible. The most important type of engagement are enquiries or leads; these are of great importance for many, though not all businesses.<\/p>\n
3. IMPACT
\nMany more creative formats and creative unit sizes are available for use than are available in other media.<\/p>\n
4. FLEXIBILITY
\nIt is possible to start, stop, pause, restructure and monitor digital campaigns much more easily than campaigns of other media.<\/p>\n
5. VERSATILITY
\nCampaigns can be set up and run optimally for any one of several marketing objectives: awareness, reach, consideration, leads, calls, sales & store visits.<\/p>\n
6. TARGETING
\nThe medium has phenomenal targeting capabilities. Geographic, demographic, psychographic, behavioural and content-based targeting are all possible. The width of options exceeds that available for print and other media, including we believe for TV.<\/p>\n
7. SALES
\nDigital is almost the only medium where sales can directly happen (E-commerce websites). TV shopping channels are one of the very few (though less popular) alternate options.<\/p>\n
8. MEASURABILITY
\nJust about everything done by consumers online is measurable. And this data is availability near instantly and is fairly granular, allowing detailed analysis.<\/p>\n
9. AI-LED
\nDigital has begun actively leveraging machine learning \/ artificial intelligence. For example, Google, which is a leader in this field, has over the last year or so made good use of it’s expertise in enhancing the capabilities of it’s own Google Ads.<\/p>\n
10. COST
\nDigital is a medium known to incur lower absolute costs vis-a-vis press and TV.<\/p>\n
These then are our top 10 reasons why digital is every marketer’s definitive, must-use medium. If we were to add an eleventh reason, it would be that the medium has now become the most talked about and the most influential, among people who matter.<\/p>\n","protected":false},"excerpt":{"rendered":"
That digital is in most major markets now one of the top 2 or 3 (along with press and TV) marketing mediums, if not the no. 1 medium, is a fact. Ad spend figures published by respected ad industry sources, all indicate so. What is less understood are the very many reasons why digital is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[10,8,7],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.interskale.in\/blog\/wp-json\/wp\/v2\/posts\/155"}],"collection":[{"href":"https:\/\/www.interskale.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interskale.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interskale.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interskale.in\/blog\/wp-json\/wp\/v2\/comments?post=155"}],"version-history":[{"count":11,"href":"https:\/\/www.interskale.in\/blog\/wp-json\/wp\/v2\/posts\/155\/revisions"}],"predecessor-version":[{"id":178,"href":"https:\/\/www.interskale.in\/blog\/wp-json\/wp\/v2\/posts\/155\/revisions\/178"}],"wp:attachment":[{"href":"https:\/\/www.interskale.in\/blog\/wp-json\/wp\/v2\/media?parent=155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interskale.in\/blog\/wp-json\/wp\/v2\/categories?post=155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interskale.in\/blog\/wp-json\/wp\/v2\/tags?post=155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}