Search Engine Optimization
SEO process and practices by Interskale

How we do SEO

We have a 360 degree approach to SEO, rather than a narrow, technical approach.

Website built according to Google's guidelines

SEO compliant site

When we build a new website, we work to ensure that it is SEO-compliant, which means a website built as per the search engines' guidelines. In particular, our websites are built as per Google’s SEO guidelines.

User-friendly website for good rank in search

Site with high user appeal

Search engines want sites that are excellent from an overall, user point of view. Those are the sites that they prefer to rank high against search keywords.

To name just three aspects of an excellent site - according to Google - a site which is easy to use, a site with detailed, well-written content and site which downloads fast.

Search is one of the three ways to get traffic to a website. The other two ways are direct and referrals. In case of new sites or unknown brands, it is expected that direct and referral traffic will be low and it is presumed that search can make up as high as 80% of the traffic to the website.

Ranking in search thus does not depend on technical-type SEO techniques alone.

 
Careful keyword selection for SEO

Careful choice of keywords

We first study your business and identify keywords against which we believe your site may do well and for which the site should be optimized for.

We usually recommend SEO activity for 10, 20 or more keywords.

all in 1

SEO done along with website maintenance

We encourage organizations to let us manage / maintain their websites post launch. Good website maintenance helps improve the SEO ranking. Along with this maintenance, we offer a SEO service.

 

There are high expectations from SEO, everyone looks for page 1 rankings for their website.

Suite of SEO best practices

Wide range of practices

We then implement the SEO – two to three dozen practices - on the website. And frequently check the rankings of the website in search - for the above keywords.

 

Changes are then made to the SEO activity - and even to the list of keywords - and reports shared with you.

Contact us

  •  Send us an enquiry
  • info@interskale.in
  • +91-22-67587031
 

Search is one of the three ways to get traffic to a website. The other two ways are direct and referrals. In case of new sites or unknown brands, it is expected that direct and referral traffic will be low and it is presumed that search can make up as high as 80% of the traffic to the website.

There are high expectations from SEO, everyone looks for page 1 rankings for their website.

 

The real truth about SEO

The reality is that getting results from SEO for new brands is - in view of competition and in view of the increasingly strict guidelines of Google - somewhat tricky.

We recommend doing SEO for minimum 3 to 6 months before seeing the impact. And we also recommend that one should not be totally dependant on SEO, other digital marketing activities should be done in parallel.

 

Contact us

  •  Send us an enquiry
  • info@interskale.in
  • +91-22-67587031