Marketing managers, business heads and others who want to use digital marketing can benefit by knowing about the Internet market and Internet industry trends. Here is a selection of useful material that we recommend.
IMRB-IAMAI Annual tracker on India’s Internet market
For about fourteen years now, market research agency IMRB has been tracking India’s Internet market via an annual consumer survey. In recent years, Internet industry association IAMAI has been associated with this study.
Read the latest available report. While this is a 2011 report, it gives exhaustive information.
After 2011, IAMAI has not published these market reports. These later reports are only available for a fee. IAMAI's reports can be purchased here.
Comscore reports on India's Internet market
Comscore Media Metrix, a world leader in Internet audience measurement, has been tracking Internet adoption in India. Their reports do not cover cyber café users (historically an estimated third of the market) but only home, work and apparently - to a limited extent- mobile Internet users.
TRAI report on Internet subscribers
Government body Telecom Regulatory Authority of India (TRAI) reports Internet subscriber numbers every quarter. Their reports are available here.
World Internet numbers
Internetworldstats.com has been reporting Internet subscribers by country for 15+ years now. In our experience, these are good first approximations for individual country’s Internet user numbers.
World Internet usage trends
Mary Meeker, earlier with Morgan Stanley Tech Research, and now with VC firm KPCB has for many years been producing reports on Internet trends worldwide.
See some of Mary Meeker’s important reports in recent years.
Pew Internet reports on Internet usage and adoption
Pew Internet is a non-profit organization based in the U.S. From the early days, it has been tracking Internet use and adoption by different segments (chiefly U.S., but useful - on the assumption that consumers worldwide behave similarly). Here is the site.
We also recommend some marketing reading that we believe to be particularly useful.
David Aaker’s blog
Brand guru David Aaker’s blog and newsletter give great insights on ongoing brand trends. You can read as well as sign up for them here.
FAQ on Marketing
If there is just one book by marketing guru Philip Kotler that must be read, we believe this is the one. It is one of his very few books that can be read in one sitting.
Call it a marketing fundamentals refresher, if you like. (And you may want to read just one book of his, considering he has written so very many).
You can buy the book here .
Blog on Marketing and on the Internet