Marketers and other users of digital marketing can benefit by knowing about the Internet market and Internet industry trends. Here is a selection of useful material that we recommend.
Digital marketing is but an offshoot of marketing and what the top marketing gurus have to stay about marketing is useful reading.
AMA newsletter
The daily newsletter
of the American Marketing Association
carries about 8 to 9 curated articles from various sources - on a mix of digital marketing and marketing
topics. This free newsletter is educational, informative, personalized and will be of
interest to a non-U.S. audience as well.
WARC News
This is a daily newsletter from a company that is in the business of evangelizing effective
marketing. Much of the content in the newsletter is paid. Nevertheless, it has useful tips for marketers looking to become better at their job. One can sign-up here.
Brands
This classic video from a quarter century ago gives a good insight on
what brands truly are and is especially recommended for non- marketing
people.
David Aaker’s blog
Brand guru David Aaker’s blog and newsletter give great insights on ongoing brand
trends. You can read as well as sign up for them here.
Philip Kotler
Here is our recommendation on must-read books by the one and only Philip Kotler.
Marketing 5.0: Technology for Humanity
This 2022 book is about how the latest technologies such as AI,NLP, sensors,
robotic, AR, VR, IOT and robotics can enhance marketing.
Marketing 4.0: From Traditional to Digital
This 2016 book provides a framework for marketing in the emerging
hybrid world of digital and physical.
FAQ on Marketing
This is one of the few books by marketing guru Philip Kotler that can be read in one
sitting. That’s because it’s structured like a Q & A.
Blogs
Kotler on the consumer in the age of the coronavirus
Kotler’s personal blog
World Internet numbers
Internetworldstats.com has been reporting Internet subscribers by country for two
decades now. In our experience, these are good first approximations for individual
country’s Internet user numbers.
World Internet usage trends
Here are her last 5 reports.
Pew Internet reports on Internet usage and adoption
Pew Internet is a non-profit organization. From the early days, it has been tracking Internet use and
adoption by different segments, chiefly for the U.S. market, but still useful - on the assumption that
consumers worldwide behave similarly. Here is the site.
eMarketer
eMarketer produces well regarded reports and forecasts about the digital advertising industry worldwide, they do so by aggregating and analyzing many sources. One can sign up for their free Daily Newsletter or take a paid subscription.
Here is a recent (June 2021) report on
how the Covid-19 pandemic has impacted the growth of India's e-commerce sector.
IMRB-IAMAI Annual tracker on India’s Internet market
For about two decades, market research agency IMRB has been tracking India’s
Internet market via an annual consumer survey. In recent years, Internet industry
association IAMAI has been associated with this study.
These market reports are only available for a fee from the IAMAI website. Here is a sample executive summary of an old report.
TRAI report on Internet subscribers
Government body Telecom Regulatory Authority of India (TRAI) reports Internet
subscriber numbers every quarter. Their reports are available
here.
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