Email marketing, one of the oldest forms of digital marketing, is especially useful in certain situations.
Emails are effective in keeping in touch with existing customers, lapsed customers, hot prospects and business partners.
Emails may be sent on a one time basis. When the mails are sent periodically and carry news information about the products and organization sending the mail, we call them newsletters.
There are many factors which go into making email marketing successful. These include content, design, marketing and technology factors.
At Interskale we know what makes for a successful mailer or newsletter.