About our CEO

  • Our CEO Rohit Varma is a marketing consultant, a digital marketing consultant and founder & CEO of Interskale
  • Experienced professional with an end-to-end understanding of marketing and digital marketing
  • One of the most experienced marketing professionals in the consumer Internet sector
  • Author of a forthcoming book on digital marketing
Contact us

 Send us an enquiry

 info@interskale.in

 +91-8369509606

Professional experience
1
Marketer

Two decades in consumer products (household hygiene & cigarettes), media (consumer Internet & newspapers), education, chemicals and pharma sectors.

2
Consumer Internet

As Chief Marketing Officer for Internet portal Rediff.com in the late 90s and early 2000s in NY City and Mumbai, he helped establish market leadership for the Rediff.com brand globally, launch 30 online services and grow the company’s user base from 100K to 35 million. He thereafter co-founded and was CEO for Yo4Ya, one of India’s first social networking companies, prior to the entry of Facebook in India.

3
In-house digital marketer

Established a pioneering in-house digital marketing department at education company Aptech, which contributed significantly to the company top line across 9 businesses.

4
Digital marketer

Worked hands on as a digital marketer for 130 brands/clients for 15+ years.

5
Entrepreneur

Founder of Interskale. Co-founder & CEO of social networking start-up Yo4Ya.

Specialties

Digital marketing strategy, Consumer Internet, Brand marketing, Market research, Marketing strategy, Performance marketing, Google Ads, Facebook Ads, Websites, SEO, B2B marketing.

Typical consulting services offered

Marketing consulting

  • Work as outsourced CMO to help enhance creation, communication and delivering of value
  • Create a marketing or consumer orientation in company
  • Develop marketing strategies and plans
  • Develop brand management
  • Develop a market research framework for the business
  • Sharpen advertising and marketing communication
  • Mentor young marketers

Digital marketing consulting

  • Digital marketing audits of existing work
  • Digital marketing strategies and plans
  • E-commerce market entry and ramp-up
  • Lead generation as a business channel
  • B2B marketing via LinkedIn
  • Drive Martech adoption e.g. CRM, WhatsApp, BI, ChatGPT etc.
Which organizations can benefit best by these consulting services
  • Who don’t have full marketing teams
  • Who consider themselves weak in digital marketing
  • Organizations with an established business (minimum 3-5 years old + having revenues)
Education

Post Graduate Diploma in Management (MBA) from the Indian Institute of Management, Ahmedabad

B.Tech in Chemical Engineering from the Indian Institute of Technology, Banaras Hindu University, Varanasi

Professional accomplishments

Blogging

Get in touch

Contact Rohit for
consulting opportunities